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Vice President of Education & Awareness
Rose McCarty is an experienced, results driven global marketing executive with over 13 years of experience transforming marketing groups into strategic teams that demonstrate ROI and drive awareness. Rose is currently the Vice President of Education & Awareness at alliantgroup in Houston, Texas.
In her role, McCarty is responsible for leading the firm’s strategic outreach and communications initiatives, with a heavy focus on educating U.S. businesses on the valuable tax credits and incentives designed for their benefit. In addition, she provides valuable industry insight and thought leadership to all alliantgroup clients, CPA firms, advisors and industry organizations. She drives business growth by creating synergy between marketing, events and sales teams – leveraging customer insights, research and marketing strategy to position alliantgroup as the most trusted provider of professional services within the industry.
With extensive experience in a multitude of industries, Rose has a proven record of driving sales and identifying opportunities within the customer experience, as well as quickly remedying problems with actionable plans and measurable results.
In early 2018, Texas Diversity Magazine named Rose to their inaugural Houston Power 50 award list honoring women in the C-suite who are making a concerted effort to do great work within their companies, departments and communities in the city of Houston