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CPAmerica invited alliantTALENT CEO Jim Brady to speak at their A&A Conference on the talent shortage. During his dynamic discussion, he also presented solutions for firms like yours. If you didn’t get a chance to talk to Jim during the conference, you can book a time now.
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CPA AMERICA Guest Speaker
7:30am on Thursday, June 22nd
We seek to have you, our CPA firm clients, as Raving Fans by offering top-notch quality professionals that serve as an Extension of Your Team. That includes inputs to CPA firms through an excellent audit, tax, and advisory talent.
Former Vice Chairman & COO of Grant Thornton, Former CEO of Deloitte U.S. – India Talent Center
Quotes by Jim Brady, Former Chief Operating Officer for Grant Thornton; Vice Chairman of Advisory Services of alliantgroup and CEO of alliantTALENT
Firms hand recent graduates fatter offers and juicier opportunities with more responsibility, while also working to change perceptions, in a bid to boost ranks
The salaries offered to U.S. accountants and auditors last year climbed at their quickest pace in recent years, but industry observers say increasing pay alone may not be enough to remedy a national shortage of accountants.
Fewer people are pursuing degrees in accounting and starting new jobs in this area, resulting in more open positions for related roles and searches that take longer to complete. Accounting and auditing jobs have been long viewed by people in the profession as underpaid, undervalued and less dynamic than positions in tech, investment banking and private equity.
In addition to boosting salaries and offering signing bonuses, companies are turning to a number of other avenues to address the widening shortage of accountants, including by relying more on temporary help and shipping work abroad. What’s more, industry groups and firms are courting college students and giving entry-level and more junior accountants more responsibility than ever before and providing new hires with flexible working arrangements.
“For what we do, the amount of work we put into it and for as critical as we are to the overall health of the financial markets, it’s not paid enough,” said Dane Dowell, an accounting and auditing consultant.
That could be starting to change, as firms appear to be raising their offers, likely a result of both wage inflation and the profession working to add more talent to its ranks, accountants academics and advisers said. On average, U.S. accountants and auditors’ offered starting salaries for entry-level positions rose 13% to nearly $61,000 a year in 2022 from the year earlier, compared with increases of 4% in 2021 and 2% in 2020, according to a review of job postings from Revelio Labs Inc., a provider of workplace data. Entry-level pay climbed by 21% to almost $67,000 this year through February, compared with prior-year periods.
Pay across five seniority levels, from entry level through vice presidents, is also up. These average salaries climbed by 12% to nearly $87,000 in 2022 and by 9% to nearly $90,000 this year through February, compared with prior periods, Revelio Labs data showed. Entry-level workers hold roles such as staff accountant, accounting associate and revenue auditor, while workers at the vice president level for example held positions such as audit manager, accounting manager and finance director, Revelio said. Accountants and auditors at Big Four accounting firms and Fortune 200 companies, especially in major cities, typically are paid at the higher end of salary ranges.
“We were not keeping pace with what was happening with other professions and during the pandemic, certainly eyes were opened,” said Sue Coffey, chief executive of public accounting at the Association of International Certified Professional Accountants, a professional organization, referring to the tech industry and some pockets of finance with higher entry salaries.
Many firms increased salaries multiple times throughout the year over the past one to two years, among other changes to compensation, she said. “Could we be paying more? Yeah, probably. But I do know that firms are doing all different things, like sign-on bonuses,” Ms. Coffey said.
At the University of Northern Iowa, graduating accounting students are receiving more opportunities and choice in the entry-level roles in professional services than they had in previous years, for example advising on mergers and acquisitions, said Joseph Ugrin, head of accounting at the school. One master’s candidate was offered a starting salary of $99,000 at a Big Four firm’s Denver office, a figure previously unheard-of, he said.
Entry-level workers are also shouldering more responsibility in these roles, Mr. Ugrin said. “I wouldn’t have imagined getting that level of responsibility for five or 10 years, back when I started,” he said. “It’s just a sign of the shortage, that you need bodies to do work.”
Eighty percent of college-graduate job seekers say a high starting salary makes them more likely to apply for a position, compared with 85% for job stability and 81% for benefits, according to a survey released in February from Handshake, a platform for professional networking and graduate recruitment. The respondents considered a high starting salary to be at least $82,000, the survey found.
The Center for Audit Quality, one of several professional organizations stepping up their outreach, last year launched an effort to increase awareness about accounting opportunities among high-school and college students. The talent pipeline shortage across the accounting profession is a multifaceted issue, said Liz Barentzen, vice president of operations and talent initiatives at the CAQ.
“While increasing salaries should help to increase attraction of available talent, we know that more needs to be done at earlier stages, years before recent graduates are in a position to consider job offers,” Ms. Barentzen said.
Some members of the profession don’t consider the recent salary increases enough to boost the ranks of new entrants. The profession also carries a key barrier to entry—150 college credit hours required to become a certified public accountant, posing the costs of essentially a fifth year of school.
Promoting the profession
To build enthusiasm around the profession, firms, recruiters and professional organizations need to show accounting graduates that there is a significant technology bent to the work, which sometimes involves blockchains, artificial intelligence and robotics, said Jim Brady, a former Deloitte & Touche chief talent officer and chief operating officer at Grant Thornton. Automation can both enrich certain accounting and auditing roles as well as reduce the need for other roles, thus addressing the shortage, he said.
“I just don’t think giving a ton of 25% pay raises across the board is going to reverse what’s been building over the last two decades,” said Mr. Brady, who serves as chief executive of a talent-services arm of alliantgroup, a tax consulting firm. “We can’t just buy ourselves out of getting more people to go into the CPA profession.”
Ginnie Carlier, Ernst & Young’s head of talent, said EY values job candidates with an “adventure mind-set” in a post in February. EY said its entry-level compensation in audit and tax has increased, on average, by 23% since 2020. PricewaterhouseCoopers and Deloitte didn’t respond to requests for comment. Deloitte is a sponsor of CFO Journal.
Still, attractive and competitive compensation is a key way for the industry to increase its ranks. KPMG has said it provided its largest raises in U.S. firm history in 2021, an undisclosed “double-digit percentage,” and then early 2022 said it was spending an additional $160 million on salary increases for its 35,000-person U.S. staff.
KPMG’s future salary plans will continue to be determined by the demand for talent, said Becky Sproul, KPMG’s talent and culture leader for audit in the U.S. “If things continue on the path they are today, then yes, we will continue to raise salaries in response to that,” Ms. Sproul said.
Accounting firm Forvis LLP has been focused on offering salaries needed to maintain its plans for growth, Chief Executive Tom Watson said. Forvis, which was formed from a merger of BKD LLP and Dixon Hughes Goodman LLP last June, grew by more than 500 people since the deal closed, bringing its total staff of partners and employees to over 5,700, he said.
“The salaries are moving and those are going to be driven by market demands,” Mr. Watson said, adding that firms also need the right culture and opportunities for advancement as part of their hiring strategies. “Every year, we’re working to set salaries that will get us the number of people that our profession needs to come in and if they’re too low, then you have to raise them up.”
by Dean Zerbe, Former Senior Counsel to the U.S. Senate Finance Committee; alliantgroup National Managing Director
Our nation is facing a significant shortfall in young people entering the workforce as accountants. Setting aside the joy of accountants wanting to become lion tamers – the impact on the nation is potentially significant. I am seeing first-hand in discussions with our CPA Firm relationships across the country that the dearth of new accountants is having a marked impact to the detriment of small and medium sized businesses as well as non-profit organizations that depend on the finance, tax and accounting skills of these CPA firms.
Encouraging More Students To Enter Into the Accounting Profession
The Wall Street Journal has done a number of outstanding articles that have underscored the shortage of accountants in this country and the impact on business: with increased salaries not moving the needle. And if you think CPA firms are having a hard time hiring – the lack of CPAs is a disaster for the IRS as it looks to increase hiring CPAs as auditors and examiners. For the IRS hiring more people to answer phones and move mail is one thing – hiring a significant number of CPAs (while retaining current CPAs on staff) is going to be an enormous challenge.
One major problem for CPA firms and the IRS — the requirement by states that individuals have to have five years of college (150 hours of college credit) to get a CPA license. What particularly stunned me from the first-rate WSJ article was that the extra year of college – the student isn’t required to take any accounting or financial courses (hello French poetry).
Requiring this fifth year of college looks to be absolutely a sham – nothing but a revenue enhancer program for college administrators. For policy makers concerned about skyrocketing tuition costs and student debt – ending this costly, burdensome and, most importantly, useless requirement should be a priority. Congress should consider intervening if the states won’t make this commonsense change. According to the WSJ article, Ohio has long-required only four years for college for a CPA and the Ohio CPAs practice nationally – and the world still turns.
Overseas Talent As A Partial Solution
Historically, the big four accounting firms have looked overseas – particularly India — to address hiring shortages of American workers in accounting (the big four can have north of 50,000 professionals each in India).
For the vast majority of CPA firms looking on their own to hire accounting support in India has understandably not been practical, given economies of scale and other barriers. In response to this reality, and at the request of CPA partners – my shop decided to do something about it and formed alliantTALENT four years ago to essentially serve as an extension of your team for CPA firms — bringing to the table the professional talent in India. The response has been strong – and we now have approximately 1000 employees in India assisting US CPA firms.
The range of work that can be performed to support US CPA firms includes: in audit — financial statement audits, review and compilations; employee benefit plan audits; single audits and not-for-profit audits; and assurance services. For tax, the work can include individuals and trusts; passthroughs; corporations and international. In addition, the CPA firm can look to assistance in business advisory – such as control assurance; valuation; process automation; and data analytics – as well as a host of accounting managed services. In short, the overseas employees are essentially an extension of the US CPA firm.
I’m particularly pleased that our creating this bridge allows CPA firms to compete effectively for talent with the big four – and frees up CPAs to focus on their clients and their top priorities. In practice, CPA firms that are between $8 million and $150 million are possibly good candidates for considering expanding their workforce overseas – with expansion helping the CPA firm remain competitive.
The crunch for hiring new accountants is real, and will only be getting worse – with real ramifications for both CPA firms and the American businesses they serve.
Congress and state legislators (and Treasury and IRS should be just as interested in addressing this problem) can do the easy thing of ending the worthless fifth-year requirement. The IRS in particular needs to be all in in thinking creatively of offering extensive training/education incentives for new hires (especially suggest looking at a program for former military). That’s a start. In the meantime, CPA firms that want to continue to grow and thrive need to look and consider how the big four have addressed their workforce challenges.
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What Our Clients Are Saying
“With increased bandwidth we see more opportunities to grow the firm. alliantTALENT has been quick and responsive without compromising quality of work. That’s key to a strategic partner.”
Arjun Banarjee, CPA Axxis Financial Group, LLC.
“A few firms that we’ve talked to are concerned this is going to take billable hours away from their staff. Our argument back is— your staff are still going to be busy, they’re just going to be busy doing the right things. I would say you can’t afford not to do it.”
Doug Mayr, Partner BHM CPA Group
“Jim and alliantTALENT have worked with us to simplify and streamline our process, by working more like an extension of our firm’s small audit team. They’ve driven costs down while improving accuracy and timeliness of our reporting. Their team has exceeded my expectations, one audit report at a time.”
Gaurav Jolly ,CPA Jain & Jain PC
alliantgroup is excited to be working with over 4,000 CPA firms nationwide. We are fully dedicated in helping them achieve their goals through our implementation of growth strategies, and helping them and their clients through tax advisory services. Let us show you how we can propel your firm to success!